10 Best E-commerce Marketing Ideas to Boost Revenue
there are over 4.3 billion internet users in the world. That’s more than half of the entire world’s population!
So when it comes to e-commerce, there’s no time like the present. Thinking of the most effective and engaging e-commerce marketing ideas to boost online sales is facile. That’s because consumers have changed their shopping habits nowadays.
Correct me if I’m wrong, but I can’t remember the time when I bought something without checking online reviews first. It goes without saying that e-commerce marketing is a rising trend and you should ride the flow or your business will lose potential prospects.
E-commerce marketing is the use of promotional strategies to generate prospects (leads), convert them into customers (conversions), and retain them for future promotional offers.
Best E-commerce Marketing Ideas That Boost Sales
These tried-and-true e-commerce marketing ideas have helped thousands of startups and big corporations worldwide.
1. User-Generated Competitions and Giveaways
There’s no doubt that social media is one of the leading marketing platforms in this digital world. And one that’s more than just a buzzword in digital marketing is user-generated content. It is when your followers or prospects promote your brand for free.
One example is creating giveaways through user-generated content. You can ask your followers to tag three or more of their friends in your post, and you can choose a winner. Or you may also create competitions in social networks and ask them to upload a photo related to your product or service. By tagging your brand and using a hashtag, this can be a form of infinite marketing that’s effective and free.
2. Instagram Shopping
The Shopping feature on Instagram is an excellent way to market your e-commerce business. By tagging your product or service through your posts or stories, people will be able to know these details once they tap on the sticker:
Image of the product from your post
Description of your product
Cost of the product
Link to your website
A Checkout feature which allows shoppers to purchase from Instagram itself without leaving the app is also underway.
3. Facebook Ads
Aside from creating a Facebook Page for your business to engage with your new and existing customers, investing in Facebook Ads will go a long way. The advantage of Facebook Ads is that you can customize when, where, and how you want your ads displayed. You can even set a weekly or lifetime budget limit so you can stay within your marketing means.
4. Follow-Up on Abandoned Carts
Due to the rise of online shopping, there are now tools where you can monitor your audience’s engagement and activities including abandoned carts. Abandoned carts are when consumers cancel at the checkout stage due to various reasons such as expensive shipping and additional costs. Create a personalized email message that will entice them to return to their abandoned cart.
5. Improve Email Marketing Campaigns
Email marketing is, without a doubt, a very effective form of digital marketing for your e-commerce business. However, when done hastily, your email will end up in the recipient’s trash folder. Make sure that you think of a compelling title that will make them want to click. Check your email account and go through those spam emails. See which titles are click-worthy and which ones aren’t. That might give you an idea of how to craft your subject line. Also, add a personal touch to your email. This will enable you to connect with the recipients on a human level even though you’re communicating with them virtually.
6. Augmented Reality
This is the newest e-commerce marketing feature that’s beneficial for clothing, accessories, and footwear brands. Customers can now try on different products virtually. There are also virtual dressing room apps that allow customers to customize the way they shop.
7. Live Chat
Do you notice how most pages and websites have a chat window that pops up on the lower right corner of the screen? People are looking for convenience nowadays. Allowing a live chat will enable them to ask questions when the need arises instantly. You're also getting some brownie points for excellent customer support.
8. Make Sites Mobile-Friendly
Since more than 50 percent of internet traffic comes from mobile phones, making your site mobile-friendly will dominate a broader market. Make sure it’s responsive, ensure the images and videos load fast, and streamline the checkout process.
9. Focus on User Experience
Just like Google’s algorithms which focus on seamless user experience, your website should also focus on consumer usability, design, and relevance. Your storefront should be easy to navigate. Another vital aspect on your site should be evident call-to-action buttons which are sure to drive conversions.
10. Gather Positive Reviews
One way to stand out from the competition is through positive reviews. As I’ve mentioned, consumers check online reviews before purchasing a product or service. So if you can build trust through reviews, you’re going to see those sales double.
Growing your business is not an easy feat. But with patience and perseverance, you might reach success earlier than you’ve anticipated. Keeping up with the trends and trying these e-commerce marketing ideas will boost your online sales fast.
Author Bio: Annah Brooks is a passionate young blogger who loves to write about SEO techniques, digital marketing, social media and more. She is currently working for Galaxy Marketing Instagram, one of the leading providers of views, likes, followers & real comments for YouTube, Twitter, Instagram & more social media networks.