Why should you invest time, effort and resources on SEO? 

When looking at the broad picture of search engine usage, fascinating data is available from several studies. We've extracted those that are recent, relevant, and valuable, not only for understanding how users search but to help present a compelling argument about the power of SEO.

  • Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world.
  • Search drives an incredible amount of both online and offline economic activity.
  • Higher rankings in the first few results are critical to visibility.
  • Being listed at the top of the results not only provides the greatest amount of traffic but also instills trust in consumers as to the worthiness and relative importance of the company or website.

Implementing the foundations of SEO is a vital step in achieving these goals.


What is inbound marketing?

Over the last decade, inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. Inbound marketing is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound will attract qualified prospects to your business and keeps them coming back for more.

Tailor your content to the wants and needs of the people who are viewing it. As you learn more about your leads over time, you can better personalize your messages to their specific needs.

Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you.

Content creation, publishing, and analytics tools all work together like a well-oiled machine - allowing you to focus on publishing the right content in the right place at the right time.

By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers.


How to attract the right users to your site?

We don’t want just any traffic to your site, we want the right traffic. We want the people who are most likely to become leads, and, ultimately, happy customers. Who are the “right” people? Buyer personas encompass the goals, challenges, pain points, common objections to products and services, as well as personal and demographic information shared among all members of that particular customer type. Your personas are the people around whom your whole business is built.

Some of the most important tools to attract the right users to your site are:

Blogging. Inbound marketing starts with blogging. A blog is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions.

SEO. Your customers begin their buying process online, usually by using a search engine to find something they have questions about. So, you need to make sure that you're appearing prominently when and where they search. To do that, you need to carefully, analytically pick keywords, optimize your pages, create content, and build links around the terms your ideal buyers are searching for.

Inbound Marketing is all about providing remarkable content to your users, whether they're visitors, leads, or existing customers. Inbound marketing continues to engage with, and up sell their current customer base into happy promoters of the organizations and products they love.