We specialize in developing and executing the strategy for short-term and long-term digital marketing growth. Working closely with companies to grow key business metrics and ongoing analysis of analytics based on high quality inbound leads.
21st Renaissance specializes in an innovative and new approach to digital marketing consulting. Consulting, in general, has not embraced a modern approach, and we want to change our industry. Instead of working for a week on your biggest problem we work on perfecting your digital marketing year round. We become a part of your team and provide ongoing advice, training, solutions, and adjust our strategy based on your feedback. This creates a level of responsibility on our end to provide the best results possible and gives your company a decided advantage over your competition.
Because we work with many companies and may have worked through your problems in the past, we can really provide a perspective based on what we’ve seen work (or not) before. And given this experience, we can often bring new and innovative ideas or possible challenges to the table that clients probably wouldn’t have been able to see on their own.
Sometimes, when companies are working on a challenging problem or a controversial project, it can be hard for them to make decisions or take the necessary actions without getting wrapped up in emotions or politics. So, they bring in 21st Renaissance consultants to provide an unbiased eye and an outside perspective.
We can also provide the back-up and confirmation for a client that is attempting to run with a new idea that might not be well-received within an organization.
As you can see, consultants really support companies in a lot of ways—and as a 21st Renaissance digital marketing consultant, you get to dig into a lot of tough situations. It’s not easy work, but for problem-solvers like us, it’s extremely exciting.
Sometimes the problems companies need solving are really important, but they don’t necessarily have the manpower to focus on them. Companies still have to focus on their day-to-day operations, after all, and new projects typically require re-prioritizing employees’ core job responsibilities. But hiring new employees to fill these gaps does not always make sense either, seeing as many of these projects are one-offs.
In instances like this, 21st Renaissance consultants basically serve as temporary, highly skilled employees. We’re not full-time employees of the company, so it is often cheaper to use us than hire someone new. Because we switch around companies often, we’re used to the fast learning curve, and on-boarding us is easier. And, by using 21st Renaissance consultants, companies don’t have to pull their employees away from their actual jobs.
Our digital marketing areas of expertise include digital advertising, content creation, content marketing, content strategy, social media, email, and SEO. We constantly stay on top of the newest trends that are gaining ground in digital marketing and bringing in new leads to our clients.
The most common, reason that companies hire consultants is to gain access to a specialized skill set that might not exist in-house. By engaging a consulting firm, you get access to a group of professionals that has specialized skills in all digital marketing channels. These highly specialized skills would not only be expensive to hire for, but your company might not have enough work to keep employees busy year round. But, thanks to 21st Renaissance consultants, companies can bring in that skill set on demand when they need it.
We live in a world dominated by technology. From smartphones, apps, and wearable tech devices, consumers today are always connected. As a result, marketing has undergone a seismic shift. To reach, interact and delight their customers, marketers need to understand how to succeed in a digital world.
The transition to digital has not been easy. Case in point, the Digital Marketing Institute tested marketing professionals across various industries in the US, UK, and Ireland, and found that the majority failed to achieve entry-level competency in digital marketing skills. This is a concerning finding, especially since companies will only be relying on digital marketing more and more to take them to the next level if only to remain afloat in their respective industries. This will require a surge in digital marketing specialists who have a wide variety of digital skill sets to meet these evolving requirements.
It's evident that the business world is going digital at a rapid pace. It is therefore imperative to understand who precisely a Digital Marketing Consultant is, and why your company ought to have one.
A digital marketing consultant tells you the how and where your businesses should exist digitally. A digital space includes all that which is connected online.
Digital marketing consultants are affordable
Think of how much it would cost you to hire an in-house SEO expert or a web designer or even a social media manager to take care of your many digital landscapes? For you to recruit these people, you will need to invest in human resources, not to mention training them, interviewing them, their salaries and benefits.
We stay ahead of trends
Every day there comes up an invention or technology that you as a business owner or company see the need to ask whether it pertains to them. The answer is that it is always unique to everyone. The online landscape is ever-changing and keeping up with it is difficult. You should always be able to focus on your business. As digital marketing consultants, we will help you focus on how digital changes will affect your business and how to respond accordingly.
Digital marketing consultants enable you to stay ahead of competition
It's a 21st Renaissance consultants' responsibility to keep you up to speed with your marketing and after that recommending what measures you ought to take to be steps ahead of your competitors.
We conduct thorough competitive research on what and where your competitors are investing their time and money, and advise you if it is worth to keep pace with their strategy.
21st Renaissance consultants become your trusted partner
Our expertise is making your business successful online. Ascertain that you are using the latest technologies to streamline your workflow, that you are using the full proper tools, platforms, and outlets to engage your potential customers and key influencers. A digital marketing consultant will always be there to guide you on what your business should do and answer your questions regarding where it should be online. We become your trusted partner.