SEO - Search engines functions

Search engines have two major functions that revolve around providing search users with a list of the websites that are the most relevant to what they are looking for. Google and other search engines need a way to find the most relevant websites, so they use the best path available - links.

Links allow the search engines' automated robots to reach the many billions of interconnected documents on the web. Once the search engines find these pages, they decipher the code and store them in massive databases, to be recalled later when needed for a search query.

To accomplish the monumental task of holding billions of pages that can be assessed in a fraction of a second, the search engine companies have constructed data centers all over the world. When a person performs a search at any of the major engines, they demand results instantaneously; even a one- or two-second delay can cause dissatisfaction, so the engines work hard to provide answers as fast as possible.

What does a search engine do?

When a person performs an online search, the search engine scours its corpus of billions of documents and does two things: first, it returns only those results that are relevant or useful to the searcher's query; second, it ranks those results according to the popularity of the websites serving the information. It is both relevance and popularity that the process of SEO is meant to influence.

To a search engine, relevance means more than finding a page with the right words. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. This assumption has proven fairly successful in terms of user satisfaction with search results. Popularity and relevance aren’t determined manually. Instead, the search engines employ algorithms to sort them to rank in order of quality.

Discover more about our SEO services

We offer a refreshingly transparent approach to online success through sound Search Engine Optimization advice that produces quantifiable, measurable and dependable results for our clients around the world. Discover more about how our SEO services can grow your online visibility and drive your website revenues.

Back links must be a key component of your digital strategy

In the world of digital marketing success, every day we’re faced with the following conundrum. Is it better to optimize for humans or for search engines? Thanks to the ever-changing powers of Google’s algorithm, the two are not so different as one might think. 

There’s still plenty of information Google wants from you before rewarding you with a spot on the first page and more importantly into the top 3 results. One of the biggest questions Google needs to know is if they can trust you. If the biggest concern you have is how to beat the competition and do it quickly, then link building is the answer you’ve been seeking. No matter the size of your website, back links must be a key component of your digital strategy.

Our team knows what to look for. We’ll analyze your industry, tell you who is winning at back links, and what you need to do to beat them.

What can we offer you?

The web is an incredibly competitive place but it can also be unbelievably rewarding for those businesses that have the right Internet marketing strategy in place. Choosing the right SEO company can either make or break you and it's not exactly an easy task. There are many companies offering Inbound marketing services but the reality is only a small percentage can actually deliver.

We specialize in boosting search rankings and increasing leads and sales for large and small businesses. We take an individualized approach to each business because one size does not fit all with inbound marketing. Whatever your business needs are, we will work closely with you to determine the strategies that lead to real, online success. We offer a complete package of effective services that we can adapt to your company’s needs.

As Google gets more intelligent, we need to get more intelligent about how we approach marketing. That doesn't mean looking for ways to beat the search engine algorithms. Instead, we must learn to use them to our advantage.

At 21st Renaissance, we not only develop SEO strategies that drive website rankings in search engines such as Google and Bing but also motivate visitors to action — boosting leads, sales or registrations.