SEO Services USA, 24 Experts On How To Grow Your Website
Every month we publish the very best articles about SEO, content marketing, and inbound marketing. To keep the images interesting we choose a different city, this month is beautiful Denver, Colorado.
The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. This post will concentrate on areas that, in my experience, deliver positive results and a big return on investment.
7 White Hat SEO Techniques to Double Traffic in 2017
Location, location, location has served as the longstanding battle cry of real estate professionals, but ever-growing cyber property scouting has developed a new significance to the 3-L mantra that goes well beyond a physical address.
Although street names and neighborhoods can make or break a property’s desirability – and, therefore, sell-ability – perhaps the most important location feature of all is where your listings rank on internet search results.
5 Must Have Keywords for Real Estate SEO
Marketers say creating relevant content is the most effective search engine optimization (SEO) tactic, according to recent research from Ascend2.
The report was based on data from a survey conducted in November 2016 of 256 marketers (45% of whom work for B2B-focused companies, 36% for B2C-focused companies, and 19% for hybrid companies).
Some 57% of respondents say relevant content creation is a highly effective SEO tactic.
Other top tactics cited are keyword/phrase research (49% cite as highly effective), social media integration (39%), and external/internal linking (36%).
The Most Effective SEO Tactics
With the rise of comprehensive digital marketing, search engine optimization (SEO) has been somewhat on the sidelines. Why would you spend your time on keywords, tags, and links (all this technical stuff) when you have paid ads, social media, and content? Though a bit ignored, SEO is still increasingly important to a site’s overall performance in search.
Utilizing the power of on-page and off page optimization, you can bring your site to the next level (i.e. increase rankings, drive more traffic, bolster conversion rates). The bad news is, doing SEO the right way is easier said than done. It is evolving quickly, and Google continues to throw out search algorithm updates, one after another.
It can be hard to stay on top of things and keep your site optimized for the new realities of search. No wonder SEO professionals are constantly skimming the Web to fish out crucial bits of info about upcoming changes and updates. But the problem is, being deeply afraid of missing out on the new stuff, they often make basic-level mistakes.
In this article, I review five silly but harmful SEO mistakes that even professionals make. Avoid them at any cost because these errors can ruin your entire digital marketing campaign. Let’s dig in!
5 Silly SEO Mistakes That Even Professional Marketers Make
It can be very disappointing when your SEO campaign fails. You spend time researching your area, your topic, drafted your content and then wrote this incredible piece. You even worked outreach, with emails being sent to the right people, pitches sent tweets, all of it. And then, nothing happened. You didn’t get any shares, no links came back to you. Nothing.
Unfortunately, a sad truth in our industry is that plenty of SEO campaigns will fail eventually, for various reasons. It is just a fact that all marketers have to deal with. Not every campaign that you launch is going to be an enormous success. But just because your campaign wasn’t massively successful doesn’t mean that it was necessarily a failure.
To quote Len Schlesinger, “Failure doesn’t mean the game is over, it means try again with experience.” If your SEO campaign does indeed fail, then it’s time to get over your disappointment and work out what went wrong in order to do better the next time. Learn from the experience so that all of your time and effort doesn’t go to waste and so that you can get your campaign back on track.
What To Do When Your SEO Campaign Fails
The current process of building backlinks to improve your SEO is outdated and it’s about to change. Enough with automated emails and random pitches to contribute content on external sites. While this can work, I’m going to share the secret sauce to differentiate your backlink strategy.
Beware, this might be uncomfortable for many within the SEO community.
Get Prepared for the Future of SEO
There are two approaches to take when it comes to developing new digital marketing or online reputation strategies.
The first approach sees marketers and SEO strategists creating proactive campaigns that push content to consumers with the intention of soliciting immediate reactions.
The second method is considered to be responsive, where marketers create content that capitalizes on a particular concept or event to improve consumer awareness of their brand and its offering.
An example of responsive marketing is when solar energy companies distribute branded press releases when new tax incentives are approved by federal or state governments.
What you’re missing with SEO that will make a world of difference
At the end of the day, the most important goal of content creation is to turn visitors into customers. This can start with small objectives like earning a follow on social media, signing up for a newsletter or taking a survey or poll.
Regardless of what type of content you are producing, such as a video, image, blog or social media post, you need to have a clear vision of how your content is going to add value to the life of the reader. Successful small businesses don’t just produce content for the sake of keeping a schedule. Typically, they know exactly what the concerns of their target audience are and they gear their content to address them in a profound, meaningful way.
A strong SEO foundation will almost always lead to good results in the end
Whenever a client I’m working with talks about an SEO firm they’re engaging, I take a deep breath. While there are most certainly some very worthwhile SEO firms out there, they are few and far between.
I’ve seen clients charged piles of money for what are effectively just recommendations copy & pasted from WooRank, Google PageSpeed Insights or other automated tools. These are great tools, and I use them all (see the A Pretty Website Isn’t Enough article), but copy & pasting boilerplate is not much of a service to anyone.
I’ve seen all sorts of nebulous claims and dubious practices bantered about. And it works; there are tons of companies out there that do nothing but SEO.
Modern SEO: Snake Oil vs. Substance
As a refresher, bounce rate refers to the percentage of visitors that leave your website (or “bounce” back to the search results or referring website) after viewing only one page on your site.
Before you start worrying, consider that “high” is a relative term. According to a RocketFuel study, most websites will see bounce rates between 26% to 70%.
10 Reasons Your Website Can Have a High Bounce Rate
For any small business with a web presence, the goal is to rank high on a search engine results lists. If your website lands anywhere past the third page of results, people are unlikely to find it in their search.
So how can you increase the visibility of your website? The key is to design your website and its content so that search engines can find the pages easily and index them. This is a practice known as search engine optimization (SEO), which we will take a closer look at in this article, as well as the best practices optimizing your business’s SEO strategy.
Want to Increase Your Website’s Visibility? SEO is The Answer
Everyone is investing a lot of resources in content marketing these days. Many of them are doing so because they want to boost their organic search rankings with Google in an affordable way, and there’s nothing more cost effective than content marketing. Unfortunately, these brands are putting the cart before the horse, because they didn’t build a strong brand first.
A Content Marketing Strategy Must Revolve Around Branding, Not SEO
Search Engine Optimization (SEO) is one of the many aspects of digital marketing that can seem like a foreign concept to a lot of business owners. For that reason, there are a lot of misconceptions surrounding it.
However, upon closer examination, there is really no good reason to avoid incorporating SEO into your marketing strategy. Let’s take a look at some of the reasons why business owners are hesitant to embrace SEO.
7 things business owners fear (but shouldn’t) about SEO
Search Engine Optimization or SEO, in short, has become one of the most widely popular practices adopted by businesses of the 21st century. Often we ignore this magnificent service provided by Google and undermining its marvelous ability to generate massive incomes for them.
As a result, for extracting the optimum results out of SEO, one must be aware of these most common SEO mistakes so that we can avoid them like the plague.
Most common SEO mistakes to be avoided at all costs
Talented and experienced SEO managers are a highly sought-after commodity in business. That’s because search engine optimization (SEO) is one of the most crucial elements of any organization’s digital marketing strategy, serving as the foundation for their brand’s online presence.
Unfortunately, while there’s an abundance of SEO-related positions to fill, digital recruiters will tell you that truly great SEO managers are rare beasts. This poses a problem for organizations: if their SEO manager isn’t up to snuff, they’ll likely have wasted a lot of time and resources on an SEO plan that’s doomed to fail from the beginning.
What makes a truly great SEO manager?
From its inception as a marketing discipline nearly a decade ago, SEO has generally had a tactical focus. And that’s fine. After all, the specific tactics used to gain links, mentions, rankings, traffic and other KPIs are amazingly interesting subjects in their own right. (I’ve long been fascinated by the exact position of the demarcation line between White Hat and Black Hat SEO).
But SEO is much more than tactics, hacks, and tools. Today, in many organizations, SEO’s role as a strategic business driver is becoming more deeply felt.
Let’s itemize five ways that SEO has strategic impact.
Why good SEO is strategic
Search engine optimization is evolving at lightning speed. As 2016 begins to wind down, it is time to examine the digital marketing landscape for the upcoming year.
There have been numerous developments in SEO over the past 10 months. A lot of the prominent trends of 2016 will continue and grow in 2017. As Google’s algorithm updates constantly keep business owners on their toes, several other trends are expected to take shape in 2017.
Here are a few things look out for in the ensuing months:
SEO trends to prepare for in 2017
The term “SEO Audit” can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas of focus. While some of these SEO audits could certainly be scrutinized, many have been quite thorough and impactful.
Of course, B2B marketers have differing expectations of an SEO audit as well. While almost every audit addresses SEO best practices, more challenging issues arise when tackling the expectation of strategic direction.
To that extent, SEO auditing can fail to deliver the right expectations or miss the mark with client objectives.
Fortunately, most organizations realize there are fundamental issues that can be uncovered in SEO auditing, regardless of scope. By resolving these issues, B2B organizations may realize significant long-term gains in organic search performance.
5 Types of SEO Audits for B2B Organizations
What blogs do you read? This is one of the first questions we ask in an interview—whether it’s an interview for a new Vital employee or an interview with a new client. The blogs that someone reads speaks volumes about how informed they are, and if they are paying attention to an industry. In SEO (search engine optimization), keeping on top of the best industry blogs is incredibly important to remain competitive as a marketing manager.
SEO, like most aspects of online marketing, is a field where the rules seem to change constantly, so reading articles by highly-regarded SEOs should be a daily requirement of your online marketing team. People subscribe to blogs in many ways—email subscription delivery, RSS feed readers like Feedly and Digg Reader (RIP Google Reader), blog aggregators like Instapaper and Flipboard, or even Twitter notifications from their favorite authors. Whatever subscription method works best for you, here are the top SEO blogs that you, as a marketing manager, need to be reading every day.
Top 17 SEO Blogs That Every Marketing Manager Should Subscribe To Now
Content creation is the most effective strategy for maximizing the potential of SEO efforts but is also the most difficult, according to a new study published by marketing research agency Ascend2. This suggests that brands are still struggling to create and use content effectively in order to drive traffic and reach new customers.
The study polled marketing influencers about the tactics that they used to maximize their SEO campaigns, and content creation is the clear number one, with 57 percent claiming that it is the most effective. Content appears to be a double-edged sword for the majority of marketers, though, as 48 per cent ranked it as the most difficult activity for getting desired results.
Some of the other tactics that are deemed crucial to SEO strategies include keyword and phrase research (49 percent) and integration with social media platforms (39 per cent). While marketers continue to face challenges with bringing content and SEO together effectively, 81 percent of respondents believe that their overall efforts are at least above average.
Content creation most effective strategy for SEO success
To decipher this question, the first thing we need to understand is that SEO and Content Marketing are not separate concepts.The basic concept behind content marketing is to attract and retain customers by consistently creating relevant and interesting informative contents. Content is the king, so, through creating really valuable content you can change and manipulate consumer behavior. It’s the best integrated marketing strategy that focuses on owning media not just renting it.
Content Marketing is being used by some big names in the business world, including P&G, Microsoft, Cisco Systems and John Deere in their marketing strategy. And if you want to put your start-up on the map, there is no other cost-effective way that is better than content marketing.
Why SEO is at the Core of Content Marketing
After analyzing hundreds of SERPs over the past few weeks, Rand has identified the 10 distinct content types that work best for SEO and classified which formats are suited for certain queries. In today's Whiteboard Friday, he explains those content types and how to use them to satisfy searcher intent, match them to the right projects, and enhance your overall strategy.
The 10 Types of Content That Work Best for SEO
All websites are unique in their own way. We’ve seen trends in eCommerce website designs like animation, 360-degree product previews, advanced filtering, and dynamic product search. However, trends don’t guarantee conversion rates or robust user experiences. There are certain elements that every e-commerce site should have to stay relevant and competitive. Here is a list of 15 must-have features that attract online shoppers.
15 Must-Have Features for eCommerce Sites
Search engine optimization has evolved every year. As new algorithms are released, SEO practitioners have tried to adhere to best practices as several businesses compete for their top position in search engine results.
Here are top 6 trends that will dictate the future of the field.