4 Ways An eCommerce Marketing Specialist Can Quickly Help
4 Ways an eCommerce Marketing Specialist Can Help With SEO Rankings
In the modern world of competitive SEO, it is vital to every business, and more importantly, its marketing team, to have a strong strategy in place for SEO. While the obvious ranking factors, like well-presented information and avoiding broken links are still important, there are four key strategies that most eCommerce marketing specialist tend to overlook.
Web Hosts That Allow Customization
Even the best possible keyword strategy is irrelevant if you are unable to carry out that strategy to maximum effect. Therefore, it is critical that eCommerce sites choose a web host that allows the user to customize information like meta tags or page titles as these types of HTML artifacts are usually critical to search engine rankings. While the main ranking factors can shift in importance over time, an effective eCommerce marketing consultant can adapt their keyword strategy to what the current best strategy will be for the most effective results.
Aim for Long-Tail Keywords
While many marketers aim for keywords with the highest search volume, this is not always the best strategy. In many cases, the most popular terms for a keyword search are already dominated by industry leaders who will likely have more authority than 99% of eCommerce stores. A more effective strategy is to use keywords that are more specifically relevant to your eCommerce site, but that have a slightly lower search volume, which allows your site to rank comparatively higher in results. Your PPC consultants can match this SEO strategy with your Google Ads strategy for the best overall results possible.
Reviews of Your Product Are Key
Reviews of a product or service are becoming an increasingly relevant factor for ranking in the modern web. Reviews are important not only because they increase the average length of time a customer stays on your site and therefore lowers the bounce rate of your site, but also because it is becoming an increasingly reliable signal to the major search engines that you are a legitimate business. A search engine marketing consultant can help you create an effective strategy to get the more relevant reviews.
Avoid Polluting Your Brand With Irrelevant Topics
Just like the general strategy of aiming for long-tail keywords to avoid competing with eCommerce giants on popular terms, it’s important that your SEO specialist has a tight focus on a few topics. In order to compete with larger and more established brands, smaller companies have to tailor their strategies to focus on a few topics and avoid polluting their content with unrelated topics. By including content or keywords that aren’t focused on your brand, you run the risk of ranking very low in separate topics instead of ranking higher on a more focused strategy.