How You Need To Plan Your E-commerce Budget Strategy
Digital Marketing Budget Strategy for 2019
Recent research shows that up to 64% of digital marketers are planning on marginally increasing their general budget strategy in 2019, while roughly 24% expect a significant increase in their budget strategy. According to Market Dive, a mere 12% of the 190 marketers surveyed plan to decrease their digital marketing budgets with the oncoming year. This data comes from the "2019 Digital Marketing Strategies Survey Summary Report."
Of the total marketers surveyed, another 64% report that an increase in sales leads and prospects is included in projected digital marketing strategies of 2019. Unfortunately, 40% of these markets view leads as a barrier to their success. Likewise, about half of the search engine marketing consultants surveyed place customer acquisition as a high priority, while roughly the same number view it as a success barrier. Measurability of results and improving brand awareness garnered similar results.
For over half of these marketers, 58%, in fact, content marketing is the best, most effective form of digital marketing. Following that, SEO takes a close second (50% of marketers report that search engine optimization is almost as important as content marketing). Email and social media marketing, social advertising, and data-driven personalization and marketing technology are all among the outliers to marketers' priority lists.
This survey has revealed that digital marketing has become a staple in all strategies and campaigns, and the trend shows no sign of slowing down. However, the study has also drawn attention to one of digital marketing's most ambiguous aspects: measurability. While many social media, blogging and website building platforms offer little to no analytic data regarding traffic and user engagement, digital marketers complain that they need more transparency. This is an understandable demand, considering the difficulty in reviewing exactly where traffic is coming from. Google Analytics, view and engagement monitoring tools, and other, built-in tools only reveal so much when it comes to driving traffic to a site.
More transparency into internet traffic means that marketers will be able to better calculate the return on investment on marketing campaigns. Over the next five years, investments into better analytic technology and attribution tools are expected to rise to $25.1 million, from $11.4 million last year. As of now, the only way to pursue engagements with customers and to generate leads is to produce higher-quality content. When it comes to marketing an SEO specialist will tell you that content is still king, and will not be dethroned any time soon. Digital marketers should expect an increase in demand for content writers and creative producers of all forms. Content curators should also find plenty of lucrative work, considering the number of spammy articles and click-bait headlines floating about every corner of the internet today. Considering the epidemic of "fake news" accusations circulating throughout the United States right now, content curators will find work, sifting through a slush of digital content to find select gems.
In addition to content marketings, 2019 should see a rise in personalization. Consumers reported that they are more likely to click a link or buy a product from a site which gets to know them and offers content based on their individual needs. Although an email marketing consultant can help provide a certain level of personalization, many consumers complain that this is a spammy and annoying approach. Ultimately, digital marketers will have to, somehow, produce content that is tailor-made for potential customers.