Marketing Tips From Serpstat
Eleonora is a marketing professional at Serpstat. Serpstat is a keyword and ranking research tool used for in-depth competitor analysis and building advertising campaigns. Serpstat helps you improve your website's overall SEO and PPC performance online. It provides various metrics and reports for keyword and domain research. Eleonora was nice enough to do an interview with us and give us key insights into cutting edge marketing trends.
Who are your ideal clients?: Our ideal clients are those, who can clearly formulate goals, who are ready to trust, to cooperate, to follow recommendations the SEO specialist gives.
What is working best for your SEO?: Backlinks+text structure.
Do You have a social media strategy you prefer?: To define the customer avatar; to describe the main topics of publications: news content, selling content, training content, involving content, entertaining content; to create a content plan, considering rules of successful timing.
What inbound marketing strategy is producing the best results?: Сontent marketing.
What social media sites bring in the most traffic?: Facebook and YouTube. Unexpected, huh?
Is inbound marketing producing better results than your outbound campaigns?: It is, for us.
How much effort should be put into link building these days?: A strategy built correctly around content marketing brings good backlinks.
If it was possible, what advice would you give yourself when you were just beginning?: More content marketing, networking + search of opinion leaders.
Who are the MVP's on your team and why?: Of course our content marketers :)
Is content marketing the best long-term strategy with the best ROI?: Yes, sure. Because an article is an eternal thing and if it’s good, it will generate tons of traffic.
What book are you most likely to give as a gift?: Harry Potter and the Cursed Child :)
Favorite place to travel to?: Tel Aviv. I’ve been living there for some time and it turned like a second home to me.
What is the number one SEO tip you have for improving your site?: Content + technical optimization.
What is your content marketing strategy?: Regular publications + references tracking + reaction.
Do you have a favorite app or online tool?: Canva.
What inbound marketing strategy has provided the best ROI?: Content marketing.
What is the best content marketing article you have published?: Unexpectedly this article brings dozens of organic traffic from marketers who explore new features for themselves. 25 Tips That Will Help You Promote on Reddit
What SEO basics should all businesses implement?: Text structuring, link building and, of course, setting up meta tags properly.
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